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    | Transforming the Wraps Industry: Damage Control - Nov. 2010
 Sign and Digital Graphics Magazine Online Edition
Damage to a customer’s vehicle is usually avoidable, but sometimes things happen. It’s how we deal with it that shows our character, integrity and longevity in the business. My wife, who is our vice president at 360 Wraps, was a police officer for eight years, and she has always made it clear that if you always tell her the truth, even when things went wrong, then she knows what she is working with. It’s when you lie and she finds out that things go south quickly. Your clients are no different. read more...
Transforming the Wraps Industry: It's Preperation Time - Aug. 2010
 Sign and Digital Graphics Magazine Online Edition
I think we have all heard the phrase that failure to prepare is preparing for failure. If you haven’t heard it, well, you have now. There are a few things that I have learned about preparation over the years. When I say learned, it usually means that these are lessons that cost me time and money. Hopefully sharing these will save you some time, money, frustration read more...
Transforming the Wraps Industry: Building a brand - May 2010
 Sign and Digital Graphics Magazine Online Edition
I learned a lot about branding while working with various NASCAR teams and marketing companies over the past 10 years. Here are some of the things I’ve leaned that will help you build your brand as well as the brand of your clients. As a wrap shop owner, I feel personally responsible for the success of the people who choose to do business with us. read more...
Transforming the Wraps Industry: Give and Yee Shall Receive - July 2010
 Sign and Digital Graphics Magazine Online Edition
I have always been a firm believer in the theory that if you want something, you must first give something. I think where a lot of people go wrong with this is that they think it is a linear process, in that when we give to X so that we shall receive from X. But in fact, giving to X might just mean that you are depositing some credit in the Karma bank and that you will receive in ways you never expected.
read more... The Wraps Game: Learning is a Learning Process - March 2010
 Sign and Digital Graphics Magazine Online Edition
In everything we do, we must seek to better ourselves if we expect to grow. I am going to make an assumption that if you’re taking the time to open this magazine and read the articles inside, you are looking to better yourself in one way or another. Learning is a learning process, if you know what I mean. read more...
Australian magazine Visual Impact features 360 Wraps - Oct. 2009
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